Think Positive New Media has been assigned to design our visual corporate identity. Logo design was the most essential aspect of it. As usual, our designers extended their research towards many different creative paths, having in mind our values, our philosophy and our needs.
Morse code signals have been seen as a great opportunity to achieve a timeless, but at the same time modern logo. It is well known that Morse Code communication played a vital role in development of the marine profession. It was more than welcome to communicate our initials, ‘GCC’, using morse code.
The united elements, thereafter the transformation of dashes and dots into rectangles and squares, led to ship containers. A gap was noticed between the ‘G’ and the first ‘C’ which can be seen as a free spot on the ship that everyone can fill. By adding a minimal base below the abstract shapes, a ship tanker has been showed up.